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Meet the team

Julie and Liz with kids

Julie Rich (left) with her children Alex and Andrew, Liz Eglinton (right) with her children Mitchy, Louis and Francesca


Liz Eglinton

CEO & Founder

Liz started Snapper Rock in 2003 after seeing a gap in the market for cool, fresh and fun, sun protection swimwear.  Having lost her sister, Anna to cancer, it was her mission to do something that could make a difference and help save lives.  Our mission at Snapper Rock is to make sun protection swimwear the only swimwear of choice for parents around the globe.

Julie Rich

Director of Sales & US Operations

Julie joined Snapper Rock in 2005 with her knowledge of the children's wear industry and expertise in sales to help grow the US arm of the business and put Snapper Rock on the world map.  Julie and her sales team now works with over 650 retail stores in 25 countries and still growing.
liz@snapperrock.com julie@snapperrock.com